Mission
Cross-Sell on the Web Extended
1 Mission
7 Modules
10 Challenges
15 hrs 30 mins
The Next-Best-Action strategy framework is shipped with Pega Customer Decision Hub™ and provides the best practice for implementing enterprise-level Next-Best-Action. Decision strategies are used as extension points in this framework. They comprise a unit of reasoning represented by decision components. Learn about the various types of decision components and how they are used. Gain hands-on experience augmenting Next-Best-Action Designer with engagement rules that use decision strategies.
Available in the following mission:
Cross-Sell on the Web
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Mission
Cross-Sell on the Web
6 Modules
8 Challenges
6 hrs 15 mins
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Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time while...
Business use case: Cross-sell on the web extended
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Module
Business use case: Cross-sell on the web extended
1 Topic
15 mins
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Next-Best-Action Designer guides you through the creation of a Next-Best-Action strategy for your business. Learn about several use cases where hand...
Creating and understanding decision strategies
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Module
Creating and understanding decision strategies
4 Topics
1 hr 10 mins
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Next-Best-Action Designer provides a guided and intuitive UI to bootstrap your application development with proven best practices that generate the...
Creating a decision strategy
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Challenge
Creating a decision strategy
3 Tasks
25 mins
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As a Decisioning Architect, you are tasked with designing a basic decision strategy that outputs a Label action with the lowest printing cost. A set...
Testing a decision strategy
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Challenge
Testing a decision strategy
3 Tasks
25 mins
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A decision strategy that produces the next-best-label action is set up in the application. The purpose of the decision strategy is to select the label...
Creating engagement strategies using customer credit score
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Module
Creating engagement strategies using customer credit score
4 Topics
45 mins
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A scorecard is a mathematical model that determines a score value based on a set of conditions and a combiner function. The conditions either use...
Building a scorecard to calculate the credit score
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Challenge
Building a scorecard to calculate the credit score
2 Tasks
15 mins
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U+ Bank is cross-selling on the web by showing various credit cards to customers. Because of the limit for each card, credit cards are unsuitable for...
Using a scorecard for group-level suitability
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Challenge
Using a scorecard for group-level suitability
3 Tasks
20 mins
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U+ Bank is currently cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business...
Using a scorecard for action-level suitability
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Challenge
Using a scorecard for action-level suitability
3 Tasks
25 mins
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U+ Bank is cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business wants to...
Creating eligibility rules using customer risk segments
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Module
Creating eligibility rules using customer risk segments
1 Topic
15 mins
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Decision tables enable you to better adjust to the variables in your business processes. Learn to create decision tables that help you derive a value...
Creating customer risk segments using a decision table
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Challenge
Creating customer risk segments using a decision table
5 Tasks
35 mins
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U+ Bank is cross-selling on the web by showing various credit cards to its customers. The bank already uses a customer's credit score to determine...
Using predictive models
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Module
Using predictive models
3 Topics
25 mins
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Predictions are strategies driven by predictive models. A prediction is used in Pega Customer Decision Hub™ to predict an outcome based on customer...
Leveraging a churn prediction
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Challenge
Leveraging a churn prediction
3 Tasks
25 mins
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U+ Bank implements Customer Decision Hub™ to determine which credit card offers to show to customers on its website. As part of the implementation...
Creating parameterized predictors using a sub strategy
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Module
Creating parameterized predictors using a sub strategy
1 Topic
15 mins
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Use a sub strategy component to execute a strategy in a different strategy. It builds the connection between strategies, accesses a specific component...
Using model scores as predictors
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Challenge
Using model scores as predictors
4 Tasks
15 mins
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U+ Bank is implementing cross-selling of its credit cards on the web by using Pega Customer Decision Hub™. To further enhance the predictive power of...
Defining and creating customer journeys
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Module
Defining and creating customer journeys
2 Topics
30 mins
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Customer journeys are the sum of the experiences that your customers go through when interacting with your organization. Rather than looking at just...
Defining and creating a Customer Journey
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Challenge
Defining and creating a Customer Journey
4 Tasks
25 mins
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U+ Bank wants to increase the number of mortgage applications from qualified customers. On top of that, the bank also wants to create a mental map of...
Creating an entry criteria strategy for customer journeys
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Challenge
Creating an entry criteria strategy for customer journeys
6 Tasks
1 hr
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U+ Bank wants to create more sophisticated entry criteria for the Discover and Apply for a Mortgage customer journey. One of the business requirements...
