Skip to main content
close Search
Close search

Mission

Cross-Sell on the Web Extended

1 Mission

6 Modules

8 Challenges

13 hrs 50 mins

The Next-Best-Action strategy framework is shipped with Pega Customer Decision Hub™ and provides the best practice for implementing enterprise-level Next-Best-Action. Decision strategies are used as extension points in this framework. They comprise a unit of reasoning represented by decision components. Learn about the various types of decision components and how they are used. Gain hands-on experience augmenting Next-Best-Action Designer with engagement rules that use decision strategies.

Beginner Pega Customer Decision Hub 8.4 Pega Marketing 8.4

Mission

Cross-Sell on the Web

7 Modules

10 Challenges

6 hrs 25 mins

Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time while...

Module

Business use case: Cross-sell on the web extended

1 Topic

15 mins

Next-Best-Action Designer guides you through the creation of a Next-Best-Action strategy for your business. Learn about several use cases where hand...

Module

Creating and understanding decision strategies

6 Topics

1 hr 10 mins

Next-Best-Action Designer provides a guided and intuitive UI to bootstrap your application development with proven best practices that generate the...

Challenge

Creating a decision strategy

4 Tasks

25 mins

As a Strategy designer, you are tasked to design a basic decision strategy that outputs the Label action with the lowest printing cost. A set of Label...

Challenge

Testing a decision strategy

4 Tasks

25 mins

A decision strategy that produces the Next-Best-Label action has been set up. The main purpose of the decision strategy is to select the label with...

Module

Creating engagement strategies using customer credit score

4 Topics

45 mins

A scorecard is a mathematical model that determines a score value based on a set of conditions and a combiner function. The conditions either use...

Challenge

Building a scorecard to calculate the credit score

3 Tasks

10 mins

U+ Bank is cross-selling on the web by showing various credit cards to customers. Because of each card's credit limits, credit cards are unsuitable...

Challenge

Using a scorecard for group-level suitability

4 Tasks

15 mins

U+ Bank is currently doing cross sell on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business...

Challenge

Using a scorecard for action-level suitability

3 Tasks

20 mins

U+ Bank is cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business wants to...

Module

Creating eligibility rules using customer risk segments

1 Topic

15 mins

Decision tables enable you to better adjust to the variables in your business processes. Learn to create decision tables that help you derive a value...

Challenge

Creating customer risk segments using a decision table

7 Tasks

25 mins

U+ Bank is cross-selling on the web by showing various credit cards to its customers. The bank already uses a customer’s credit score to determine...

Module

Adding more tracking time periods for contact policies

2 Topics

25 mins

Learn about contact policies and how they are used in Pega Customer Decision Hub to improve the customer experience. Also, learn how to bypass the...

Challenge

Adding more tracking time periods for contact policies

5 Tasks

25 mins

U+ Bank is cross-selling on the web by showing various credit cards to customers.

U+ Bank has a new requirement:

Do not present any credit card...

Module

Testing strategies en masse with simulations

4 Topics

40 mins

Running simulations helps you understand how a decision strategy will affect an entire customer population and enables you to compare the results of...

Challenge

Testing strategies en masse with simulations

5 Tasks

20 mins

U+ Bank is currently doing cross-sell on the web by showing various credit cards to its customers.

They would like to implement a change in their...

Mission Exercise

Cross-Sell on the Web Extended

2 Tasks

1 hr

U+ Bank, a retail bank, recently implemented a Pega Customer Decision Hub™ project in which they promote home loan offers including mortgages...

We'd prefer it if you saw us at our best.

Pega Academy has detected you are using a browser which may prevent you from experiencing the site as intended. To improve your experience, please update your browser.

Close Deprecation Notice