Customer Decision Hub overview

Familiarize yourself with the one-to-one customer engagement paradigm and discover how Pega’s omnichannel AI delivers the right action during every customer interaction.

Discover Next-Best-Action Designer, a powerful tool that guides decisioning architects in creating personalized customer experiences across all channels. Define business structures, implement constraints, configure prioritization, and deliver the next best actions through inbound, outbound, and paid channels.

Explore the Impact Analyzer tool, that conducts experiments by implementing alternative prioritization and engagement policy filters on a small control group of customers, to assess the effectiveness of next best actions.

After completing this module, you should be able to:

Practice what you learned in the following Challenge:

Available in the following mission: