Defining an action for outbound

A Next-Best-Action is selected by the brain after it considers customer engagement policies, business objectives and recommendations from the AI. An action can be presented to the customer on various inbound and outbound channels. Learn how to configure an action to make it suitable for outbound customer engagement and design a visually appealing email message using easy-to-use templates. Also, learn how to configure an action flow, which contains the steps involved in delivering an action to a customer.

After completing this module, you should be able to:

Practice what you learned in the following Challenges:

Available in the following mission: