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Enabling AI in the NBA framework


5 Topics

50 mins

Visible to: All users
Beginner Pega Customer Decision Hub 8.6 Pega Customer Decision Hub 8.5 English
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Learn how every next-best-action weighs customer needs against business objectives to optimize decisions based on priorities set by the business. Configure the AI model for web treatment with additional customer data as potential predictors. Confirm that the model learns from customer behavior.

After completing this module, you should be able to:

Describe how AI uses customer behavior to calculate propensity
Explain the (P*C*V*L) prioritization formula
Configure additional potential predictors for an adaptive model

Available in the following mission:

Data Scientist v3

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