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Testing engagement policy conditions using audience simulation

2 Topics

25 mins

Visible to: All users
Beginner Pega Customer Decision Hub '24.1 English

Learn how to improve the performance of your next-best-action strategy by testing the configuration of engagement policies against a set of customers.

After completing this module, you should be able to:

Explain what an audience simulation is
Run an audience simulation test

Practice what you learned in the following Challenge:

Testing engagement policy conditions using an audience simulation v6

Available in the following mission:

1:1 Customer Engagement Optimization v5

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