Mission
Cross-Sell on the Web
7 Módulos
8 Desafios
6 h 5 min
Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time while achieving your business goals by automatically creating strategies that adhere to best practices. This course provides a functional understanding of how Next-Best-Action Designer works and how to use it. Learn how to implement engagement policies and combine artificial intelligence with business levers to select the best action for each customer.
Disponível nas seguintes missões:
Next-Best-Action on digital
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Module
Next-Best-Action on digital
2 Tópicos
25 min
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Learn about a typical cross-selling use case on the web channel and its four phases of implementation to improve 1-to-1 customer engagement, drive...
Defining and managing customer actions
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Module
Defining and managing customer actions
4 Tópicos
35 min
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In Pega Customer Decision Hub™, learn how to use Next-Best-Action Designer to build the business issue/group hierarchies for your organization. Create...
Creating an action
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Challenge
Creating an action
3 Tarefas
5 min
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The System Architect just completed running the Setup Wizard for Pega Customer Decision Hub™ for Financial Services industry. The Financial Services...
Presenting a single offer on the web
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Module
Presenting a single offer on the web
3 Tópicos
25 min
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Learn about real-time containers and how they are used to display actions selected by Pega Customer Decision Hub in real-time channels. Gain...
Presenting a single offer on the web
Defining customer engagement policies
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Module
Defining customer engagement policies
2 Tópicos
25 min
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Engagement policies are the set of conditions such as eligibility, applicability, and suitability that qualify an offer or a group of offers for a...
Loading actions and treatments from file
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Challenge
Loading actions and treatments from file
4 Tarefas
10 min
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U+ Bank recently completed a pilot project to show an offer, the Standard credit card, to all customers who log in to their account page on the...
Defining customer engagement policies
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Challenge
Defining customer engagement policies
5 Tarefas
15 min
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U+ Bank has recently completed a pilot project where customers see a single offer, the Standard card offer when they log in to their account page on...
Creating and testing personas
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Module
Creating and testing personas
2 Tópicos
15 min
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Learn how to create personas and channel contexts in Customer Decision Hub, and how to use them for next-best-action testing. Explore the reasons...
Creating and testing personas in Customer Decision Hub
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Challenge
Creating and testing personas in Customer Decision Hub
3 Tarefas
15 min
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U+ Bank is cross-selling on the web by offering credit-card offers to its customers. The bank wants to investigate whether customer groups that are...
Testing engagement policies with personas in Pega Customer Decision Hub
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Challenge
Testing engagement policies with personas in Pega Customer Decision Hub
3 Tarefas
15 min
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U+ Bank is cross-selling on the web and has implemented some engagement policies to ensure that customers get only tailored relevant offers.
To...
Avoiding overexposure of actions
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Module
Avoiding overexposure of actions
2 Tópicos
20 min
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Learn about contact policies and how they are used in Pega Customer Decision Hub. Gain experience defining contact policy rules to suppress actions...
Creating and using action suppression rules
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Challenge
Creating and using action suppression rules
4 Tarefas
15 min
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U+ Bank recently introduced credit card offers that it presents to customers based on a set of engagement policy conditions.
The business wants to...
Arbitrating between actions
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Module
Arbitrating between actions
2 Tópicos
25 min
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After applying engagement policy rules, a customer may still qualify for more than one action. Learn how every Next-Best-Action weighs customer needs...
Prioritizing actions with business levers
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Challenge
Prioritizing actions with business levers
4 Tarefas
15 min
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The U+ Bank business team now understands how arbitration works when it uses only AI for prioritization.
However, the business occasionally needs to...
