Using predictive models

Predictions are strategies driven by predictive models. A prediction is used in Pega Customer Decision Hub™ to predict an outcome based on customer characteristics and historical customer behavior such as offer acceptance and churn.

 

Beginner

Inglês

Depois de concluir este módulo, você deverá ser capaz de:

Describe predictive analytics

Arbitrate between business issues using applicability rules in Next-Best-Action Designer

Describe how to use predictions in a decision strategy

Pratique o que aprendeu no seguinte Desafio:

Leveraging a churn prediction v3

Disponível na seguinte missão:

Cross-Sell on the Web Extended v5

Tópicos

Predictive models drive predictions

10 min

Arbitrating across business issues

5 min

Using predictions in engagement strategies

5 min

Quiz do módulo

5 min