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Course

Pega Marketing Consultant

Dive deeper into the features, capabilities and benefits of Pega Marketing in this certification course. Learn about the components that enable real-time, always- on marketing across outbound and inbound channels. Get hands-on experience building multi-channel marketing campaigns and adapting Next-Best-Action marketing strategies on-the-fly to meet changing business objectives and customer needs. Qualify to take the Pega Marketing Consultant certification exam upon completion.

Module

Limiting the Offer Volume in a Campaign

The number of offers that can be executed as part of a marketing campaign may need to be limited based on operational, financial or other considerations. Pega Marketing enables volume constraints to be configured as a basic element of any outbound or omni-channel Next-Best-Action-driven marketing campaign. Learn about volume constraints, how they work and how to implement them in a context-sensitive way in this Essentials course.

Course

Senior Pega Marketing Consultant

Take advantage of everything Pega Marketing has to offer by becoming an expert on its features, capabilities and benefits in this Advanced course. Learn to implement leading-edge capabilities such as multi-channel marketing campaigns that respond to real-time customer events. Optimize customer contact and adapt to changing customer behavior and market trends. Gain hands-on experience with control groups and contact policies to further increase the relevance and effectiveness of your campaigns.

Module

Designing a Strategy for a Multi-Channel Campaign

In Pega Marketing, any campaign that leverages multiple channels is developed and executed as part of a Next-Best-Action strategy. N-B-A strategies enable marketing decisions to be made in real-time, which maximizes a campaign's relevance and consistency across channels. Learn about the various components and capabilities of an N-B-A marketing strategy in this Essentials course. Gain hands-on experience designing, configuring and testing a strategy that uses real-time data.

Course

Pega Marketing Consultant

Dive deeper into the features, capabilities and benefits of Pega Marketing in this certification course. Learn about the components that enable real-time, always- on marketing across outbound and inbound channels. Get hands-on experience building multi-channel marketing campaigns and adapting Next-Best-Action marketing strategies on-the-fly to meet changing business objectives and customer needs. Qualify to take the Pega Marketing Consultant certification exam upon completion.

Course

Pega Marketing Consultant

Dive deeper into the features, capabilities and benefits of Pega Marketing in this certification course. Learn about the components that enable real-time, always- on marketing across outbound and inbound channels. Get hands-on experience building multi-channel marketing campaigns and adapting Next-Best-Action marketing strategies on-the-fly to meet changing business objectives and customer needs. Qualify to take the Pega Marketing Consultant certification exam upon completion.

Course

Next-Best-Action Advisor

The NBA Advisor course provides a detailed explanation of the concepts and functions of the solution and of the screens and screen items that are available to the Customer Service Agent during a customer interaction. The course shows how the underlying decision strategies and tables are configured within the NBA Advisor development environment and how they can be edited to meet the changing needs of the business.

Course

Next-Best-Action Marketing

This course teaches business users how to build marketing programs with the Next-Best-Action Marketing solution. During the course you will build a simple one-off and a recurring marketing program for outbound marketing activities. In addition, you will learn to use the Intelligent Segmentation capability, which enables predictive analytics to be leveraged in the building of customer segments.