Pega GenAI introduction

Generative AI encompasses artificial intelligence techniques and models that produce fresh data or content, taking inspiration from existing data. These models can generate various forms of content, such as text, images, music, and more, demonstrating creativity, realism, and adaptability to specific tasks.

Generative AI exhibits the potential to craft convincing and intricate text, images, audio, computer code, and beyond, reaching a level of sophistication that closely emulates human capabilities.

Pega GenAI™ is a set of generative AI-powered features integrated across Pega Infinity™, designed to boost developer productivity, marketing effectiveness, and more in responsible and effective ways. It helps enable rapid application development, enhanced customer engagement, and improved customer service by applying AI and automation.

Beginning with Pega Platform™ '23, Pega Cloud® clients can use Pega GenAI through access to OpenAI. As a result, you can use out-of-the-box Pega GenAI Rules that are provided in Pega Platform™ or customize Connect generative AI Rules to fit your development needs.

Pega GenAI includes features such as AI-prompted workflows, AI-generated personas, automatic data modeling, back-end integration assistance, and sample data generation. It is available exclusively for Pega Cloud clients with active subscriptions.

With Pega GenAI, AI and automation assume the heavy workload, allowing your team to focus on more valuable activities. And with built-in, enterprise-ready governance, you can innovate with confidence.

With Pega GenAI, you can:

1. Rapidly transform revolutionary concepts into enterprise applications using AI-generated low-code solutions.
2. Engage your customers effectively through dynamic content by using AI-driven strategy optimization.
3. Enhance customer interactions across all touchpoints with the assistance of AI-powered agents and chatbots.
4. Unlock an infinitely scalable back-office with AI-driven insights and case management.
5. Foster a new era of innovation with responsible plug-ins that integrate leading generative AI models.

Generative AI systems face a significant challenge when they fail to comprehend questions correctly, which leads to misinterpretations. In such cases, they cannot produce accurate answers and resort to inventing responses, a phenomenon known as "artificial intelligence hallucination" or “AI hallucination state.” These hallucinations can occur across various types of synthetic data, including text, images, audio, video, and computer code.

You can control the creative or predictable nature of a generative AI model's output by tweaking its temperature parameter. Higher values increase randomness and diversity, while lower values enhance focus and predictability. The choice of temperature should align with the specific application and desired output characteristics.

The Pega Platform approach to generative AI helps organizations to confidently deploy their AI models of choice in a responsible and governed way while minimizing risk. It incorporates auditing, rules-based governance, and workflow-managed human approval to advance safety, security, and reliability. Authorized staff can review, edit, and approve all Pega GenAI-generated content to avoid exposing inaccurate or biased text to customers.