The Certified Pega Marketing Consultant (CPMC) certification is for professionals participating in the design and development of a Pega Marketing Solution. This certification ensures you have the skills to apply design principles of marketing offers, target audiences, decision strategies, as well as running and monitoring marketing campaigns.
Senior Marketing Consultant
The Certified Senior Pega Marketing Consultant (CSPMC) role is for Certified Pega Marketing Consultants who wish to further their knowledge of Pega Marketing and Pega Customer Decision Hub. This certification validates your ability to apply sophisticated decisioning capabilities to your Next-Best-Action strategies and to implement adaptive multi-channel marketing campaigns that respond to real-time customer events. Prerequisite: You must be a Certified Marketing Consultant to begin this path. NOTE: The CSPMC certification will be retired on December 31, 2018. All CSPMC certifications earned prior to that date will remain valid.