Launching a new offer

7 Tasks

30 mins

Pega Customer Decision Hub '23

Pega Customer Decision Hub '24.1 Pega Customer Decision Hub 8.8 Pega Customer Decision Hub 8.7 Pega Customer Decision Hub 8.6 Pega Customer Decision Hub 8.5 Pega Customer Decision Hub 8.5

Visible to: All users

Beginner Pega Customer Decision Hub '23 English

Scenario

U+ Bank is cross-selling on the web by showing various credit cards to its customers. However, an increase in interest rates caused an economic slowdown. As a result, the bank decides to announce a festive offer to all customers who are likely to bring in the most revenue to help create demand in the slowing economy. 

U+ Bank introduces a new offer that promises 15 percent cashback to customers with a credit score of over 700. The bank also wants to promote this offer at its best by giving it a business weight of 75 percent.

Use the following credentials to log in to the exercise system:

Role	User name	Password
Business User	BusinessUser	rules
Team Lead	TeamLead	rules
NBA Specialist	NBASpecialist	rules
Revision Manager	RevisionManager	rules

Your assignment consists of the following tasks:

Task 1: Create a change request to introduce a new action

As a Business User, submit a change request to create a new festive action that is suitable for customers with a credit score that is greater than 700, a business weighting of 75 percent, and a business value of 35 percent.

Task 2: Prioritize the change request created

As a Team Lead, assign a rank of 1 to the change request that the Business User submits.

Task 3: Complete the action build tasks

As an NBA Specialist, complete the various build tasks to create the action in the change request:

• Define action details.
• Configure a suitability rule (Credit score > 700).
• Design a web treatment with the following links:
  • Content URL: https://artifacts.pegaenablement.com/images/CashBack15.png
  • Click-through URL: https://pega.xxxxxxxx.pegaenablement.com/uplus-wss/retail_bank/category.html

Task 4: Review engagement policy

As a Business User, review the engagement policy created by the NBA Specialist.

Task 5: Review completed tasks in the build stage

As an NBA Specialist, review all the tasks that are completed in the Build stage.

Task 6: Promote the changes to production

As a Team Lead, promote the change request to the Revision Manager, who deploys the business changes to the production environment.

Task 7: Verify the newly created action in CPV

As an NBA Designer, verify the newly created action in Customer Profile Viewer.

 

You must initiate your own Pega instance to complete this Challenge.

Initialization may take up to 5 minutes so please be patient.

• Log In

Challenge Walkthrough

Detailed Tasks

1 Create a change request to introduce a new action

1. On the exercise system landing page, click Pega Infinity^TM to log in to 1:1 Operations Manager.
2. Log in as a Business User:
   1. In the User name field, enter BusinessUser.
   2. In the Password field, enter rules.
3. In the navigation pane of 1:1 Operations Manager, click Create > Action to create a request for a new offer.
   
4. In the Create action dialog box, complete the details about the change request:
   1. In the Change request name field, enter Introduce Festive Offer.
      Note: The entry represents the name of the change request, not the name of the action.
   2. In the Completion date field, click the Calendar icon, and then select a date in the future.
   3. In the Description field, enter Festive offer of 15% cash back to all the customers whose credit score is more than 700.
   4. In the Are you making this change to fix a production defect?, confirm that No is the default selection.
      
   5. Click Create custom action to define the attributes of the action.
      

5. In the Define action details window, in the Define attributes section, complete the following details:
   1. In the Name field, enter Introduce Festive offer.
   2. In the Business issue list, select Grow.
   3. In the Group list, select Credit cards.
      
   4. Click Continue.

6. In the Define availability section, complete the following details: 
   1. In the Availability section, confirm that Always is the default selection.
   2. In the Evaluation criteria list, confirm that Default: arbitration, contact policies, and outbound.
   3. In the Business weighting field, enter 75.
   4. In the Business value field, enter 35.
      
   5. Click Continue.
7. In the Define journey stage section, click Continue to skip this step.
   
8. In the Define engagement policy section, select Use condition builder.
   
9. In the Intended action level list, ensure that Customer is the default selection.
10. In the Intended recipient, ensure that Eligible contact and copy to primary contact is the default selection.
    
11. In the Suitability section, click Add criteria.
    
12. Configure the following Suitability criteria: Customer Credit score is greater than 700.
    
13. Click Continue to define the channel details.
14. In the Define channels section, click Add channels > Inbound > Web, and then complete the details for the web treatment:
    1. Ensure that Request new treatment is the default selection.
    2. In the Name field, enter Festive Offer Web tile.
    3. In the Placement type list, select Tile.
    4. In the Availability section, ensure that Always is the default selection.
       
    5. Click Finish to confirm the details.
15. In the lower-left corner, click the user profile image, and then select Log off to log out of the application.

2 Prioritize the created change request

1. Log in to 1:1 Operations Manager as a Team Lead:
   1. In the User name field, enter TeamLead.
   2. In the Password field, enter rules.
2. In the navigation pane of 1:1 Operations Manager, click Change Requests.
3. On the Change requests landing page, click Introduce Festive offer to open the change request.
4. In the change request, in the To do list, in the Rank change request task, click Go to open the rank change request section.
   
5. In the Rank change request section, in the Rank field, enter 1, and then click Submit.
   
6. In the To do list, in the Assign build stage peer-reviewers task, click Go to open the task.
   
7. Click Add peer reviewers to add peer reviewers to the change request.
   
8. In the Update stakeholders window, in the Add stakeholder list, select Peer Reviewer.
   
9. In the Peer Reviewer section, in the Operator ID field, enter or select BusinessUser, and then click OK.
   
10. Click Submit to close the Update stakeholders window.
11. Click Submit to complete the task.
12. In the lower-left corner, click the user profile image and then select Log off to log out of the application.

3 Complete the action build tasks

1. Log in to 1:1 Operations Manager as an NBA specialist:
   1. In the User name field, enter NBASpecialist.
   2. In the Password field, enter rules.
2. In the navigation pane of 1:1 Operations Manager, click Change requests.
3. In the list of change requests, click the Introduce Festive offer to open the change request.
   
4. In the change request, in the To do list, in the Define action details task, click the More icon, and then select Assign to myself.
5. In the Define action details task, click Go.
6. In the Define action details section, complete the details:
   1. In the Name field, enter Cashback 15 card.
   2. In the Keycode field, enter Cashback15.
   3. In the Business issue list, ensure that the selection of is Grow.
   4. In the Group list, ensure that the selection is Credit cards.
   5. In the Availability, confirm that Alwaysis is the default selection.
   6. In the Business weighting (+/-) field, ensure that the value is 75.
   7. In the Business value field, ensure that the value is 35.
   8. Click Submit to submit the action details.
7. In the To do list, in the Define journey stage task, click the More icon, and then select Assign to myself.
8. In the Define journey stage task, click Go.
9. In the Define journey stage section, click Continue to skip this step.
10. In the Configure engagement policy section, ensure that the Suitability condition Customer credit score is greater than 700 is active for the action level , and then click Continue.
    
11. In the Prepare validation section, click any persona name to preview its respective values.
12. Close the persona preview.
13. Select the Barbara, and Troy checkboxes to select the personas for validation, and then click Continue.
14. In the Run validation section, change the desired outcome of Troy to Not receive.
    
15. Click the Run the test icon.
16. In the Result column, confirm that the status of both tests is Pass. 
    Barbara's credit score is 750, which satisfies the defined suitability rule (Credit score > 700), so she receives the offer. Notice that Troy is not eligible for the offer.
17. Click Continue.
    
18. Add a relevant comment to describe the engagement policy to the peer reviewer, and then click Finish.
19. In the To do list, in the Design web treatment task, click the More icon, and then select Assign to myself.
20. In the Design web treatment task, click Go.
21. In the Design web treatment section, complete the details:
    1. In the Name field, enter Cashback 15 card web tile.
    2. In the Placement type field, confirm that Tile is the default selection.
    3. In the Language list, select English (United States).
    4. In the Content URL field, enter https://artifacts.pegaenablement.com/images/CashBack15.png.
    5. In the Click-through URL field, enter https://pega.xxxxxxxx.pegaenablement.com/uplus-wss/retail_bank/category.html.
       Note: For the click-through URL, replace XXXX with the IP address value that is specific to your exercise environment. You can copy this from the URL that is displayed in your browser.
    6. In the Format section, select Image.
    7. In the Availability section, confirm that Always is the default selection.
       
    8. Click Continue.

22. In the lower-left corner, click the user profile image, and then click Log off to log out of the application.

4 Review the engagement policy

1. Log in to 1:1 Operations Manager as a business user:
   1. In the User name field, enter BusinessUser.
   2. In the Password field, enter rules.
2. In the navigation pane of 1:1 Operations Manager, click Change requests.
3. In the list of change requests, click Introduce Festive offer to open the change request.
4. In the change request, in the To do list, in the Review engagement policy task, click Go.
   
5. Review the details, add the review comments, and then click Approve.
6. In the lower-left corner, click the user profile image, and then click Log off to log out of the application.

5 Review completed tasks in the build stage

1. Log in to 1:1 Operations Manager as an NBASpecialist:
   1. In the User name field, enter NBASpecialist.
   2. In the Password field, enter rules.
2. In the navigation pane of 1:1 Operations Manager, click Change requests.
3. In the list of change requests, click Introduce Festive offer to open the change request.
4. In the To do list, in the Review all completed tasks in build stage task, click the More icon, and then select Assign to myself.
5. In the Review all completed tasks in build stage task, click Go.
6. In the Review all completed tasks in build stage, click Submit.
7. Confirm that the action status is RESOLVED-COMPLETED.
   
8. In the navigation pane of 1:1 Operations Manager, click Change requests.
9. In the list of change requests, click Introduce Festive offer to open the change request.
10. In the To do list, in the Validate artifacts task, click the More icon, and then select Assign to myself.
11. In the Validate artifacts task, click Go.
12. In the Validate artifacts section, click Submit.
13. Confirm that the change request status is DEPLOYMENT READY.
    
14. In the lower-left corner, click the user profile image, and then click Log off to log out of the application.

6 Promote changes to production

1. Log in to 1:1 Operations Manager as a team lead:
   1. In the User name field, enter TeamLead.
   2. In the Password field, enter rules.
2. In the navigation pane of 1:1 Operations Manager, click Change Requests.
3. In the list of change requests, click Introduce Festive offer to open the change request.
4. In the To do list, in the Complete this change request task, click the More icon, and then select Assign to myself.
5. In the Complete this change request task, click Go.
6. In the Complete this change request section, click Approve.
   
7. Confirm that the action status is RESOLVED-COMPLETED.
   
8. In the lower-left corner, click the user profile image, and then click Log off to log out of the application.

7 Verify the newly created action in CPV

1. Log in to Customer Decision Hub as an NBA Designer:
   1. In the User name field, enter NBADesigner
   2. In the Password field, enter rules.
2. In the header of Customer Decision Hub, click Reports > Customer Profile Viewer.
   
3. On the Customer Profile Viewer landing page, complete the following details:
   1. In the Type list, select Customer name.
   2. In the Customer name field, enter Barbara Stockton.
   3. Click View.
      Note: In CPV, you must search for Barbara's profile because the newly created action passed the test for Barbara during testing. As a result, Barbara is eligible for this action and she receives the new offer.

4. In Barbara's profile, click the Next best actions tab.
5. In the Channel context list, select Web Inbound, and then click Make decision.
   

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This Challenge is to practice what you learned in the following Module:

• Launching a new offer on web v5

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Available in the following mission:

• Business Agility in 1:1 Customer Engagement v6