Misión
Cross-Sell on the Web
Archived
7 Módulos
11 Retos
6 horas 45 minutos
Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time while achieving your business goals by automatically creating strategies that adhere to best practices. This course provides a functional understanding of how Next-Best-Action Designer works and how to use it. Learn how to implement engagement policies and combine artificial intelligence with business levers to select the best action for each customer.
Access the offline mission content here.
Disponible en las siguientes misiones:
Next-Best-Action on digital
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Módulo
Next-Best-Action on digital
1 Tema
15 minutos
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Learn about a typical cross-selling use case on the web channel and its four phases of implementation to improve 1-to-1 customer engagement, drive...
One-to-one customer engagement
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Módulo
One-to-one customer engagement
3 Temas
30 minutos
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Familiarize yourself with the one-to-one customer engagement paradigm. Learn about the business problems Pega Customer Decision Hub™ can solve and...
Defining and managing customer actions
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Módulo
Defining and managing customer actions
4 Temas
35 minutos
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In Pega Customer Decision Hub™, learn how to use Next-Best-Action Designer to build the business issue/group hierarchies for your organization. Create...
Setting-up the business structure
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Reto
Setting-up the business structure
Archived
2 Tareas
5 minutos
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U+ Bank wants to organize its next best actions into a business issue and group structure.
The bank has decided to use the name Sales for the...
Creating an action
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Reto
Creating an action
Archived
2 Tareas
5 minutos
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U+ Bank has several credit cards. However, the marketing team wants to use a Standard card with “0% APR” and “no annual fee” as the first promotion.
...
Presenting a single offer on the web
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Módulo
Presenting a single offer on the web
Archived
3 Temas
25 minutos
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Learn about real-time containers and how they are used to display actions selected by Pega Customer Decision Hub in real-time channels. Gain...
Creating a real-time container
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Reto
Creating a real-time container
Archived
2 Tareas
5 minutos
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The infrastructure team at U+ Bank is about to enable the website to communicate with Pega Customer Decision Hub™. To proceed, they must agree with...
Creating a treatment
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Reto
Creating a treatment
Archived
2 Tareas
5 minutos
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The creative department has designed an image to promote the Standard card action. The image is intended to be displayed when customers log in to...
Presenting a single offer on the web
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Reto
Presenting a single offer on the web
Archived
2 Tareas
10 minutos
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The infrastructure team at U+ Bank is now ready to test the integration between the website and Pega Customer Decision Hub™.
In preparation, you have...
Defining customer engagement policies
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Módulo
Defining customer engagement policies
Archived
3 Temas
40 minutos
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Engagement policies are the set of conditions such as eligibility, applicability, and suitability that qualify an offer or a group of offers for a...
Loading actions and treatments from file
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Reto
Loading actions and treatments from file
Archived
4 Tareas
10 minutos
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U+ Bank recently completed a pilot project to show an offer, the Standard credit card, to all customers who log in to their account page on the...
Defining customer engagement policies
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Reto
Defining customer engagement policies
Archived
4 Tareas
15 minutos
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U+ Bank has recently completed a pilot project where customers see a single offer, the Standard card offer, when they log in to their account page on...
Creating persona test cases
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Reto
Creating persona test cases
Archived
5 Tareas
5 minutos
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U+ Bank is performing cross-sell on the web and has implemented some engagement policies to ensure that customers get only tailored, relevant offers....
Avoiding overexposure of actions
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Módulo
Avoiding overexposure of actions
2 Temas
20 minutos
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Learn about contact policies and how they are used in Pega Customer Decision Hub. Gain experience defining contact policy rules to suppress actions...
Creating and using action suppression rules
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Reto
Creating and using action suppression rules
Archived
4 Tareas
15 minutos
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U+ Bank has recently introduced a few credit card offers that are presented to customers based on a set of engagement policy conditions.
Now, the...
Prioritizing actions using AI
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Reto
Prioritizing actions using AI
Archived
4 Tareas
20 minutos
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When customers log in to the U+ Bank website, they see the credit card offers for which they qualify based on the engagement policy defined by the...
Prioritizing actions with business levers
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Reto
Prioritizing actions with business levers
Archived
5 Tareas
15 minutos
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The U+ Bank business team now understands how arbitration works when only artificial intelligence (AI) is used for prioritization.
However, every now...
