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Pega Customer Decision Hub Foundation

3 Modules

4 Défis

2 heures 35 mins

Visible to all users
Beginner Pega Customer Decision Hub 8.4 Pega Marketing 8.4 English

Learn about the business problems Pega Customer Decision Hub™ can solve and discover how Pega's omni-channel artificial intelligence (AI) delivers the right action during every customer interaction. Reduce design time while achieving your business goals by automatically creating strategies that adhere to best practices. Learn how to use Next-Best-Action Designer to deliver the Next-Best-Action — a decisioning approach that makes customer interactions more relevant for the customer and more valuable to the business.

  • Module

    One-to-one customer engagement

    3 Rubriques

    30 mins

  • Familiarize yourself with the one-to-one customer engagement paradigm. Learn about the business problems Pega Customer Decision Hub™ can solve and...

  • Module

    Next-Best-Action in an omnichannel environment

    2 Rubriques

    25 mins

  • Pega’s omni-channel AI delivers the right action at every customer touch by crunching millions of data points in real-time.

    Learn how you can use...

  • Challenge

    Prioritizing actions using AI

    4 Tâches

    20 mins

  • When customers log in to the U+ Bank website, they see the credit card offers for which they qualify based on the engagement policy defined by...

  • Challenge

    Prioritizing actions with business levers

    5 Tâches

    15 mins

  • The U+ Bank business team now understands how arbitration works when only artificial intelligence (AI) is used for prioritization.

    However, every...

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