Mission
Pega Customer Decision Hub Foundation
4 Modules
4 Challenges
3 hrs 20 mins
Learn about the business problems Pega Customer Decision Hub™ can solve and discover how Pega's omni-channel artificial intelligence (AI) delivers the right action during every customer interaction. Reduce design time while achieving your business goals by automatically creating strategies that adhere to best practices. Learn how to use Next-Best-Action Designer to deliver the Next-Best-Action — a decisioning approach that makes customer interactions more relevant for the customer and more valuable to the business. Discover how to optimize your Next-Best-Action strategy by using Impact Analyzer, Scenario Planner and Value Finder.
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Available in the following mission:
One-to-one customer engagement
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Module
One-to-one customer engagement
3 Topics
25 mins
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Familiarize yourself with the one-to-one customer engagement paradigm. Learn about the business problems Pega Customer Decision Hub™ can solve and...
Next best action in omnichannel environments
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Module
Next best action in omnichannel environments
2 Topics
25 mins
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Omnichannel AI in Pega Customer Decision Hub™ delivers the right action at every customer interaction by crunching millions of data points in real...
Exploring cross-sell on the web
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Challenge
Exploring cross-sell on the web
3 Tasks
20 mins
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U+ Bank recently completed a project where customers who log in to their account page see credit card offers.
After login to the U+ Bank website...
Arbitration fundamentals
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Module
Arbitration fundamentals
2 Topics
30 mins
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After applying engagement policy rules, a customer might still qualify for more than one action. Learn how every Next-Best-Action weighs customer...
Prioritizing actions using AI
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Challenge
Prioritizing actions using AI
4 Tasks
20 mins
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When customers log in to the U+ Bank website, they see the credit card offers for which they qualify based on the engagement policy defined by the...
Optimizing your next-best-action strategy
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Module
Optimizing your next-best-action strategy
3 Topics
30 mins
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Learn how to check the health of Pega Customer Decision Hub™ and improve the effectiveness of your next best actions.
Impact Analyzer, Scenario...
Analyzing the impact of applying business levers
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Challenge
Analyzing the impact of applying business levers
2 Tasks
20 mins
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U+ Bank is cross-selling on the web by presenting various credit cards to its customers. Last year the business decided to boost the Credit Cards...
Analyzing the impact of applying engagement policies
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Challenge
Analyzing the impact of applying engagement policies
2 Tasks
20 mins
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U+ Bank is currently cross-selling on the web by presenting various credit cards to its customers. The business wants to present more personalized...
