Mission
Pega Customer Decision Hub Foundation
3 Modules
4 Challenges
2 hrs 35 mins
Learn about the business problems Pega Customer Decision Hub™ can solve and discover how Pega's omni-channel artificial intelligence (AI) delivers the right action during every customer interaction. Reduce design time while achieving your business goals by automatically creating strategies that adhere to best practices. Learn how to use Next-Best-Action Designer to deliver the Next-Best-Action — a decisioning approach that makes customer interactions more relevant for the customer and more valuable to the business.
One-to-one customer engagement
-
Module
One-to-one customer engagement
3 Topics
30 mins
-
Familiarize yourself with the one-to-one customer engagement paradigm. Learn about the business problems Pega Customer Decision Hub™ can solve and...
Next best action in omnichannel environments
-
Module
Next best action in omnichannel environments
2 Topics
25 mins
-
Pega’s omni-channel AI delivers the right action at every customer touch by crunching millions of data points in real-time.
Learn how you can use...
Exploring cross-sell on the web
-
Challenge
Exploring cross-sell on the web
3 Tasks
20 mins
-
U+ Bank recently completed a project where customers who log in to their account page see credit card offers.
After login to the U+ Bank website...
Enabling an action
-
Challenge
Enabling an action
3 Tasks
5 mins
-
U+ Bank recently completed a project in which customers who log in to their account page on the website see credit card offers.
Upon logging in to...
Arbitrating between actions
-
Module
Arbitrating between actions
3 Topics
35 mins
-
After applying engagement policy rules, a customer may still qualify for more than one action. Learn how every Next-Best-Action weighs customer needs...
Prioritizing actions using AI
-
Challenge
Prioritizing actions using AI
4 Tasks
20 mins
-
When customers log in to the U+ Bank website, they see the credit card offers for which they qualify based on the engagement policy defined by the...
Prioritizing actions with business levers
-
Challenge
Prioritizing actions with business levers
4 Tasks
15 mins
-
The U+ Bank business team now understands how arbitration works when it uses only AI for prioritization.
However, the business occasionally needs to...
