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Mission

Pega Customer Decision Hub Foundation

Archived

3 Modules

4 Challenges

2 hrs 35 mins

Visible to: All users
Beginner Pega Customer Decision Hub 8.6 English

Learn about the business problems Pega Customer Decision Hub™ can solve and discover how Pega's omni-channel artificial intelligence (AI) delivers the right action during every customer interaction. Reduce design time while achieving your business goals by automatically creating strategies that adhere to best practices. Learn how to use Next-Best-Action Designer to deliver the Next-Best-Action — a decisioning approach that makes customer interactions more relevant for the customer and more valuable to the business.

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One-to-one customer engagement

  • Module

    One-to-one customer engagement

    3 Topics

    30 mins

  • Familiarize yourself with the one-to-one customer engagement paradigm. Learn about the business problems Pega Customer Decision Hub™ can solve and...

Next best action in omnichannel environments

  • Module

    Next best action in omnichannel environments

    2 Topics

    25 mins

  • Pega’s omni-channel AI delivers the right action at every customer touch by crunching millions of data points in real-time.

    Learn how you can use...

Exploring cross-sell on the web

  • Challenge

    Exploring cross-sell on the web

    2 Tasks

    20 mins

  • U+ Bank recently completed a project where customers who log in to their account page on the website see credit card offers.
    Upon login to the U+ Bank...

Enabling an action

  • Challenge

    Enabling an action

    Archived

    3 Tasks

    5 mins

  • U+ Bank recently completed a project where customers who log in to their account page on the website see credit card offers.

    Upon login to the U+...

Arbitrating between actions

  • Module

    Arbitrating between actions

    3 Topics

    35 mins

  • After applying engagement policy rules, a customer may still qualify for more than one action. Learn how every Next-Best-Action weighs customer needs...

Prioritizing actions using AI

  • Challenge

    Prioritizing actions using AI

    4 Tasks

    20 mins

  • When customers log in to the U+ Bank website, they see the credit card offers for which they qualify based on the engagement policy defined by...

Prioritizing actions with business levers

  • Challenge

    Prioritizing actions with business levers

    4 Tasks

    15 mins

  • The U+ Bank business team now understands how arbitration works when only artificial intelligence (AI) is used for prioritization.

    However, every now...

mission badge: Pega Customer Decision Hub Foundation

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