Mission
Pega Customer Decision Hub Foundation
Archived
3 Modules
4 Challenges
2 hrs 35 mins
Learn about the business problems Pega Customer Decision Hub™ can solve and discover how Pega's omni-channel artificial intelligence (AI) delivers the right action during every customer interaction. Reduce design time while achieving your business goals by automatically creating strategies that adhere to best practices. Learn how to use Next-Best-Action Designer to deliver the Next-Best-Action — a decisioning approach that makes customer interactions more relevant for the customer and more valuable to the business.
One-to-one customer engagement
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Module
One-to-one customer engagement
3 Topics
30 mins
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Familiarize yourself with the one-to-one customer engagement paradigm. Learn about the business problems Pega Customer Decision Hub™ can solve and...
Next best action in omnichannel environments
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Module
Next best action in omnichannel environments
2 Topics
25 mins
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Pega’s omni-channel AI delivers the right action at every customer touch by crunching millions of data points in real-time.
Learn how you can use...
Exploring cross-sell on the web
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Challenge
Exploring cross-sell on the web
2 Tasks
20 mins
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U+ Bank recently completed a project where customers who log in to their account page on the website see credit card offers.
Upon login to the U+ Bank...
Enabling an action
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Challenge
Enabling an action
Archived
3 Tasks
5 mins
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U+ Bank recently completed a project where customers who log in to their account page on the website see credit card offers.
Upon login to the U+...
Arbitrating between actions
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Module
Arbitrating between actions
3 Topics
35 mins
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After applying engagement policy rules, a customer may still qualify for more than one action. Learn how every Next-Best-Action weighs customer needs...
Prioritizing actions using AI
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Challenge
Prioritizing actions using AI
4 Tasks
20 mins
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When customers log in to the U+ Bank website, they see the credit card offers for which they qualify based on the engagement policy defined by...
Prioritizing actions with business levers
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Challenge
Prioritizing actions with business levers
4 Tasks
15 mins
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The U+ Bank business team now understands how arbitration works when only artificial intelligence (AI) is used for prioritization.
However, every now...
