Cross-Sell on the Web

Learn about a typical cross-selling use case on the web channel and its four phases of implementation to improve 1-to-1 customer engagement, drive...

In Pega Customer Decision Hub™, learn how to use Next-Best-Action Designer to build the business issue/group hierarchies for your organization. Create...

The System Architect just completed running the Setup Wizard for Pega Customer Decision Hub™ for Financial Services industry. The Financial Services...

Learn about real-time containers and how they are used to display actions selected by Pega Customer Decision Hub in real-time channels. Gain...

The infrastructure team at U+ Bank is now ready to test the integration between the U+ website and Pega Customer Decision Hub™.

To prepare, you have...

Engagement policies are the set of conditions such as eligibility, applicability, and suitability that qualify an offer or a group of offers for a...

U+ Bank recently completed a pilot project to show an offer, the Standard credit card, to all customers who log in to their account page on the...

U+ Bank has recently completed a pilot project where customers see a single offer, the Standard card offer when they log in to their account page on...

Learn how to create personas and channel contexts in Customer Decision Hub, and how to use them for next-best-action testing. Explore the reasons...

U+ Bank is cross-selling on the web by offering credit-card offers to its customers. The bank wants to investigate whether customer groups that are...

U+ Bank is cross-selling on the web and has implemented some engagement policies to ensure that customers get only tailored relevant offers.

To...

U+ Bank is cross-selling on the web by offering credit-card offers to its customers. The bank wants to investigate whether customer groups that are...

Learn about contact policies and how they are used in Pega Customer Decision Hub. Gain experience defining contact policy rules to suppress actions...

U+ Bank recently introduced credit card offers that it presents to customers based on a set of engagement policy conditions.

The business wants to...

After applying engagement policy rules, a customer may still qualify for more than one action. Learn how every Next-Best-Action weighs customer needs...

The U+ Bank business team now understands how arbitration works when it uses only AI for prioritization.

However, the business occasionally needs to...