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Testing engagement policy conditions using audience simulation

2 Topics

25 mins

Visible to all users
Beginner Pega Customer Decision Hub 8.7 Pega Customer Decision Hub 8.6 English

Learn how to improve the performance of your next-best-action strategy by testing the configuration of engagement policies against a set of customers.

After completing this module, you should be able to:

Explain what an audience simulation is
Run an audience simulation test

Practice what you learned in the following Challenge:

Testing engagement policy conditions using an audience simulation

Available in the following mission:

1:1 Customer Engagement Optimization

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