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Module

Building the customer analytical data model

6 Topics

1 hr 10 mins

 Visible to: All users
Beginner Pega Customer Decision Hub 8.7 English
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Data lies in the heart of 1:1 customer engagement and Pega Customer Decision Hub™ requires customer data to make high quality decision for them. Learn how to utilize Pega provided templates to accelerate your implementation and extend the data model for your own requirements.

After completing this module, you should be able to:

Experience various industry data models.
Create new data and extend the existing data entities.
Set up the Customer Profile Designer Accelerator to speed up MLP implementation.
Assemble the customer profile by associating data with any attribute of the context dictionary.
Define summaries on any streamable data source.
Ingest data into the data model.

Practice what you learned in the following Challenges:

Adding a new property to an existing entity v1 Creating a new entity v1 Setting up data ingestion v1

Available in the following mission:

Preparation for 1:1 Customer Engagement Implementation v1

Topics

Customer analytical data model

5 mins

Customer Profile Designer overview

10 mins

Adding behavioral data to a customer profile

15 mins

Creating new aggregates on streamable data

10 mins

Extending the customer profile using Customer Profile Designer

10 mins

Ingesting customer data into Pega Customer Decision Hub

10 mins

Module Quiz

10 mins

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