Mission
Cross-Sell on the Web Extended
1 Mission
6 Module
10 Challenges
15 Std. 15 Min.
The Next-Best-Action strategy framework is shipped with Pega Customer Decision Hub™ and provides the best practice for implementing enterprise-level Next-Best-Action. Decision strategies are used as extension points in this framework. They comprise a unit of reasoning represented by decision components. Learn about the various types of decision components and how they are used. Gain hands-on experience augmenting Next-Best-Action Designer with engagement rules that use decision strategies.
In der folgenden Mission verfügbar:
Cross-Sell on the Web
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Mission
Cross-Sell on the Web
7 Module
8 Challenges
6 Std. 5 Min.
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Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time while...
Business use case: Cross-sell on the web extended
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Modul
Business use case: Cross-sell on the web extended
1 Thema
15 Min.
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Next-Best-Action Designer guides you through the creation of a Next-Best-Action strategy for your business. Learn about several use cases where hand...
Creating and understanding decision strategies
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Modul
Creating and understanding decision strategies
4 Themen
1 Std. 10 Min.
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Next-Best-Action Designer provides a guided and intuitive UI to bootstrap your application development with proven best practices that generate the...
Creating a decision strategy
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Challenge
Creating a decision strategy
3 Aufgaben
25 Min.
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As a Decisioning Architect, you are tasked with designing a basic decision strategy that outputs a Label action with the lowest printing cost. A set...
Testing a decision strategy
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Challenge
Testing a decision strategy
3 Aufgaben
25 Min.
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A decision strategy that produces the next-best-label action is set up in the application. The purpose of the decision strategy is to select the label...
Creating engagement strategies using customer credit score
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Modul
Creating engagement strategies using customer credit score
4 Themen
45 Min.
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A scorecard is a mathematical model that determines a score value based on a set of conditions and a combiner function. The conditions either use...
Building a scorecard to calculate the credit score
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Challenge
Building a scorecard to calculate the credit score
2 Aufgaben
15 Min.
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U+ Bank is cross-selling on the web by showing various credit cards to customers. Because of the limit for each card, credit cards are unsuitable for...
Using a scorecard for group-level suitability
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Challenge
Using a scorecard for group-level suitability
3 Aufgaben
20 Min.
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U+ Bank is currently cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business...
Using a scorecard for action-level suitability
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Challenge
Using a scorecard for action-level suitability
3 Aufgaben
25 Min.
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U+ Bank is cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business wants to...
Creating eligibility rules using customer risk segments
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Modul
Creating eligibility rules using customer risk segments
1 Thema
15 Min.
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Decision tables enable you to better adjust to the variables in your business processes. Learn to create decision tables that help you derive a value...
Creating customer risk segments using a decision table
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Challenge
Creating customer risk segments using a decision table
5 Aufgaben
35 Min.
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U+ Bank is cross-selling on the web by showing various credit cards to its customers. The bank already uses a customer's credit score to determine...
Using predictive models
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Modul
Using predictive models
4 Themen
35 Min.
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Predictions are strategies driven by predictive models. A prediction is used in Pega Customer Decision Hub™ to predict an outcome based on customer...
Leveraging a churn prediction
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Challenge
Leveraging a churn prediction
3 Aufgaben
25 Min.
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U+ Bank implements Customer Decision Hub™ to determine which credit card offers to show to customers on its website. As part of the implementation...
Using online model scores as predictors
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Challenge
Using online model scores as predictors
4 Aufgaben
15 Min.
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U+ Bank is implementing cross-selling of its products on the web by using Pega Customer Decision Hub™. The U+ Bank data science team develops...
Defining and creating customer journeys
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Modul
Defining and creating customer journeys
2 Themen
30 Min.
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Customer journeys are the sum of the experiences that your customers go through when interacting with your organization. Rather than looking at just...
Defining and creating a Customer Journey
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Challenge
Defining and creating a Customer Journey
4 Aufgaben
25 Min.
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U+ Bank wants to increase the number of mortgage applications from qualified customers. On top of that, the bank also wants to create a mental map of...
Creating an entry criteria strategy for customer journeys
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Challenge
Creating an entry criteria strategy for customer journeys
6 Aufgaben
1 Std.
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U+ Bank wants to create more sophisticated entry criteria for the Discover and Apply for a Mortgage customer journey. One of the business requirements...
