Strategy canvas provides a guided and intuitive UI to bootstrap your application development with proven best practices that help you generate the...

Decision tables and decision trees are fundamental to enforcing business decisions. Decision tables are a helpful approach when you must test the...

Pega Platform™ provides an application development environment where Citizen Developers and System Architects alike create digital solutions to...

In Pega Customer Decision Hub, the system selects a next best action after it considers customer engagement policies, business objectives, and...

Customer journeys are the sum of the experiences that your customers go through when interacting with your organization. Rather than looking at just...

In Pega Customer Decision Hub™, learn how to use Next-Best-Action Designer to build the business issue/group hierarchies for your organization. Create...

Engagement policies are the set of conditions such as eligibility, applicability, and suitability that qualify an offer or a group of offers for a...

Learn how to improve the predictive power of your adaptive models by configuring additional potential predictors in Pega Customer Decision Hub™. For...

The starting population is the potential list of customers you want the brain to consider for always-on outbound customer engagement. Learn how to...