Misión
Cross-Sell on the Web Extended
1 Misión
4 Módulos
7 Retos
12 horas 50 minutos
The Next-Best-Action strategy framework is shipped with Pega Customer Decision Hub™ and provides the best practice for implementing enterprise-level Next-Best-Action. Decision strategies are used as extension points in this framework. They comprise a unit of reasoning represented by decision components. Learn about the various types of decision components and how they are used. Gain hands-on experience augmenting Next-Best-Action Designer with engagement rules that use decision strategies.
Disponible en la siguiente misión:
Cross-Sell on the Web
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Misión
Cross-Sell on the Web
7 Módulos
9 Retos
6 horas 20 minutos
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Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time while...
Business use case: Cross-sell on the web extended
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Módulo
Business use case: Cross-sell on the web extended
1 Tema
15 minutos
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Next-Best-Action Designer guides you through the creation of a Next-Best-Action strategy for your business. Learn about several use cases where hand...
Decision Strategies Overview
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Módulo
Decision Strategies Overview
2 Temas
45 minutos
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Decision strategies optimize business processes by using data-driven, real-time arbitration to select the best actions for specific contexts. This...
Building a Decision Strategy
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Reto
Building a Decision Strategy
3 Tareas
40 minutos
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As a Decisioning Architect, you are tasked with designing a basic decision strategy that outputs a Label Action with the lowest printing cost. A set...
Testing decision strategies
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Reto
Testing decision strategies
4 Tareas
30 minutos
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A decision strategy that produces the next-best-label Action is set up in the application. The purpose of the decision strategy is to select the label...
Creating engagement strategies using customer credit score
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Módulo
Creating engagement strategies using customer credit score
4 Temas
45 minutos
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A scorecard is a mathematical model that determines a score value based on a set of conditions and a combiner function. The conditions either use...
Building a scorecard to calculate the credit score
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Reto
Building a scorecard to calculate the credit score
2 Tareas
15 minutos
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U+ Bank is cross-selling on the web by showing various credit cards to customers. Because of the limit for each card, credit cards are unsuitable for...
Using a scorecard for group-level suitability
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Reto
Using a scorecard for group-level suitability
3 Tareas
20 minutos
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U+ Bank is currently cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business...
Using a scorecard for action-level suitability
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Reto
Using a scorecard for action-level suitability
3 Tareas
25 minutos
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U+ Bank is cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business wants to...
Using predictive models
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Módulo
Using predictive models
4 Temas
35 minutos
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Predictions are strategies driven by predictive models. A prediction is used in Pega Customer Decision Hub™ to predict an outcome based on customer...
Leveraging a churn prediction
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Reto
Leveraging a churn prediction
3 Tareas
25 minutos
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U+ Bank implements Customer Decision Hub™ to determine which credit card offers to show to customers on its website. As part of the implementation...
Applying Parameterized Predictors
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Reto
Applying Parameterized Predictors
4 Tareas
25 minutos
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U+ Bank is cross-selling their credit cards on the web by using Pega Customer Decision Hub™. All available customer data, including financial...
