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Building the customer analytical data model

  • Module

    Building the customer analytical data model

    9 Topics

    1 hr 55 mins

    Visible to: All users
  • Data lies at the heart of one-to-one customer engagement. Utilize industry-specific data models for customer-centric decisioning, based on best...

Building the Customer Insights Cache

  • Module

    Building the Customer Insights Cache

    9 Topics

    1 hr 45 mins

    Visible to: All users
  • Data lies at the heart of one-to-one customer engagement. Utilize industry-specific data models for customer-centric decisioning, based on best...

Configuring a dashboard

Content administration

  • Module

    Content administration

    10 Topics

    1 hr 45 mins

    Visible to: All users
  • Learn how to perform administrative tasks and prepare your organization to create content. Define the content taxonomy for your organization and...

Creating a Rule

Creating and testing personas

  • Module

    Creating and testing personas

    2 Topics

    15 mins

    Visible to: All users
  • Learn how to create personas and channel contexts in Customer Decision Hub, and how to use them for next-best-action testing. Explore the reasons...

Debugging system performance

Defining a reporting strategy

Designing reports with multiple sources

Evaluating application data with Insights for Business Architects

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