Omnichannel AI in Pega Customer Decision Hub™ delivers the right action at every customer interaction by crunching millions of data points in real...

Learn how to create personas and channel contexts in Customer Decision Hub, and how to use them for next-best-action testing. Explore the reasons...

Data lies at the heart of one-to-one customer engagement. Utilize industry-specific data models for customer-centric decisioning, based on best...

Data lies at the heart of one-to-one customer engagement. Utilize industry-specific data models for customer-centric decisioning, based on best...

U+ Bank wants to improve the experience of its customers with predictive and adaptive analytical models that drive personalized decisions. Following...

U+ Bank wants to improve the experience of its customers with personalized decisions that are driven by customer-centric engagement policies and...

Learn how to leverage Pega GenAI™ features that can aid you in streamlining the process of creating a treatment and generating a Persona in Pega...

The project team at U+ Bank performed a data mapping workshop and mapped its existing data model to Pega Customer Decision Hub™ and structured the...

Pega Platform™ provides an application development environment where Citizen Developers and System Architects alike create digital solutions to...