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Building the customer analytical data model
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Module
Building the customer analytical data model
9 Rubriques
1h 55 mins
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Data lies at the heart of one-to-one customer engagement. Utilize industry-specific data models for customer-centric decisioning, based on best...
Building the Customer Insights Cache
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Module
Building the Customer Insights Cache
9 Rubriques
1h 45 mins
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Data lies at the heart of one-to-one customer engagement. Utilize industry-specific data models for customer-centric decisioning, based on best...
Defining and managing customer actions
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Module
Defining and managing customer actions
4 Rubriques
35 mins
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In Pega Customer Decision Hub™, learn how to use Next-Best-Action Designer to build the business issue/group hierarchies for your organization. Create...
Next-Best-Action on digital
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Module
Next-Best-Action on digital
2 Rubriques
25 mins
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Learn about a typical cross-selling use case on the web channel and its four phases of implementation to improve 1-to-1 customer engagement, drive...
Preparing Customer Decision Hub for development
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Module
Preparing Customer Decision Hub for development
3 Rubriques
40 mins
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Discover how to complete the essential setup tasks of the Pega Customer Decision Hub™ application through an automated, end-to-end process by using...
Presenting a single offer on the web
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Module
Presenting a single offer on the web
3 Rubriques
25 mins
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Learn about real-time containers and how they are used to display actions selected by Pega Customer Decision Hub in real-time channels. Gain...
Presenting suggestions for agents
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Module
Presenting suggestions for agents
4 Rubriques
35 mins
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During customer interactions, CSRs receive suggestions through notification cards in the Interaction Portal of Pega Customer Service™. They represent...
Adding a new property to an existing entity
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Défi
Adding a new property to an existing entity
4 Tâches
20 mins
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U+ Bank wants to improve the experience of its customers with personalized decisions that are driven by customer-centric engagement policies and...
Adding clickstream data to a customer profile
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Défi
Adding clickstream data to a customer profile
6 Tâches
30 mins
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U+ Bank uses Pega Customer Decision Hub™ to present personalized credit card offers to its customers on its website. The data scientists want to...
Assignment Overview
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Défi
Assignment Overview
1 Tâche
10 mins
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U+ Comms, a leading telecommunications company, has decided to utilize Pega Customer Decision Hub to improve its customer experience and provide...