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Avoiding overexposure of actions in outbound
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Module
Avoiding overexposure of actions in outbound
2 Topics
25 mins
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Contacting a customer too frequently can have a negative impact on the customer's attitude toward further actions by your company. Learn how to define...
Building the customer analytical data model
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Module
Building the customer analytical data model
9 Topics
1 hr 55 mins
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Data lies at the heart of one-to-one customer engagement. Utilize industry-specific data models for customer-centric decisioning, based on best...
Business agility in 1:1 customer engagement overview
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Module
Business agility in 1:1 customer engagement overview
2 Topics
15 mins
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Familiarize yourself with the tools and processes used to manage business changes in the Pega 1:1 Customer Engagement solution. Learn about Pega 1:1...
Business use case: Cross-sell on the web extended
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Module
Business use case: Cross-sell on the web extended
1 Topic
15 mins
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Next-Best-Action Designer guides you through the creation of a Next-Best-Action strategy for your business. Learn about several use cases where hand...
Configuring an application overlay
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Module
Configuring an application overlay
2 Topics
15 mins
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An application overlay defines the scope in which business users can implement business changes, such as managing actions or modifying business rules...
Creating and understanding decision strategies
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Module
Creating and understanding decision strategies
4 Topics
1 hr 10 mins
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Next-Best-Action Designer provides a guided and intuitive UI to bootstrap your application development with proven best practices that generate the...
Creating eligibility rules using customer risk segments
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Module
Creating eligibility rules using customer risk segments
1 Topic
15 mins
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Decision tables enable you to better adjust to the variables in your business processes. Learn to create decision tables that help you derive a value...
Creating engagement strategies using customer credit score
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Module
Creating engagement strategies using customer credit score
4 Topics
45 mins
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A scorecard is a mathematical model that determines a score value based on a set of conditions and a combiner function. The conditions either use...
Creating parameterized predictors using a sub strategy
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Module
Creating parameterized predictors using a sub strategy
1 Topic
15 mins
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Use a sub strategy component to execute a strategy in a different strategy. It builds the connection between strategies, accesses a specific component...
Creating predictions and predictive models
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Module
Creating predictions and predictive models
6 Topics
1 hr 5 mins
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Predicting customer churn is one of many business use cases that involve predictive models. Pega Customer Decision Hub™ provides predictions that use...