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Adaptive Outbound Marketing

This course is for professionals who participate in the design and development of Pega Marketing solutions.

In outbound campaigning, presenting the right offer to the right customer at the right time is a challenge using traditional methods. However, Pega Marketing enables your outbound campaigns to automatically adapt to changing customer behavior and market trends. In this advanced course, learn how to improve relevance and response rates by applying Adaptive Decisioning to an outbound campaign.


What you'll learn

By the end of this course, you will be able to successfully:

  • Understand how adaptive models work and behave when used in the context of outbound marketing.

Course Outline

  1. Orientation

    • Orientation
    • Completing the Exercises
    • Downloading the exercise system
  2. Adaptive Outbound Marketing

    • Designing an Adaptive Campaign
    • Practicing What You Learned

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level


  • Duration

    2 hours

  • Platform Version


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