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Measure Marketing Effectiveness Using Control Groups

This course is for professionals who participate in the design and development of Pega Marketing solutions.

Control groups provide a quick and powerful way to measure the impact of a marketing campaign, and they are simple to incorporate into a Pega Marketing strategy. In this Advanced course, learn how to build and execute a Next-Best-Action marketing strategy that uses control groups.


What you'll learn

By the end of this course, you will be able to successfully:

  • Explain what Control Groups are.
  • Understand how Control Groups are implemented in Pega Marketing.
  • Explain how Control Group details are stored.

Course Outline

  1. Orientation

    • Course Overview
    • Completing the Exercises
    • Downloading the exercise system
  2. Measure Marketing Effectiveness Using Control Groups

    • Introducing Control Groups
    • Creating a Control Group
    • How the Control Group Details are Stored
    • Building a Strategy Pattern to Utilize a Control Group
    • Practicing What You Learned

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level


  • Duration

    60 minutes

  • Platform Version


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