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Pega Decisioning Consultant

This course is for business users who are responsible for developing Next-Best-Action decision strategies.

Gain greater understanding of the key features, capabilities and benefits of the Customer Decision Hub in this essentials course. Learn how components such as Proposition Management, Predictive Analytics and Interaction History are used to create, simulate and analyze real-time Next-Best-Action decision strategies. Get hands-on experience building strategies for real-time interactions as well as simulating and analyzing their results using Visual Business Director.

Prerequisites

  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Understand the basic components and capabilities of Pega's Customer Decision Hub.
  • Understand how Next-Best-Action improves the customer experience.
  • Create a predictive model and use it in the Next Best Action strategy.
  • Explain how adaptive modeling works and configure adaptive models.
  • Prioritize propositions based on marketing weight, customer intent and predicted customer.
  • Run alternative strategies and compare the results using Visual Business Director.

Course Outline

  1. Course Introduction

    • Before You Begin
  2. Improving Customer Experience with Next-Best-Action

    • Improving the Customer Experience with Next-Best-Action
    • Practicing What You Learned
  3. Inside Pega Decision Management

    • Inside Pega Decision Management
    • Practicing What You Learned
  4. Enriching Business Applications with Next-Best-Action

    • Enriching Business Applications with Next-Best-Action
    • Practicing What You Learned
  5. The Importance of Propositions

    • The Importance of Propositions
    • Practicing What You Learned
  6. How to Design a Decision Strategy

    • How to Design a Decision Strategy
    • Practicing What You Learned
  7. Using Decision Analytics in a Decision Strategy

    • Using Decision Analytics in a Decision Strategy
    • Practicing What You Learned
  8. Making Your Next-Best-Action More Relevant

    • Making Your Next-Best-Action More Relevant
    • Practicing What You Learned
  9. Testing Strategies En Masse with Simulations

    • Testing Strategies En Masse with Simulations
    • Practicing What You Learned
  10. Take Control of Your Next-Best-Action Strategy

    • Take control of your next-best-action strategy
    • Practicing What You Learned
  11. Manage Business Rules Changes

    • Manage Business Rules Changes
    • Practicing What You Learned
  12. Assessing the Impact of a New Product Offer

    • Assessing the Impact of a New Product Offer
    • Practicing What You Learned
  13. Decision Strategy Execution

    • Decision Strategy Execution
    • Practicing What You Learned
  14. Balancing Business Objectives with Customer Needs

    • Balancing Business Objectives with Customer Needs
    • Practicing What You Learned
  15. Avoiding Redundant Product Offerings

    • Avoiding Redundant Product Offerings
    • Practicing What You Learned
  16. Retaining your Customers with Predictive Analytics

    • Retaining your Customers with Predictive Analytics
    • Practicing What You Learned
  17. Avoiding Loan Default with Predictive Analytics

    • Avoiding Loan Default with Predictive Analytics
    • Practicing What You Learned
  18. Third Party Predictive Models

    • Third Party Predictive Models
    • Practicing What You Learned
  19. Predicting Customer Behavior Using Real-time Data

    • Predicting Customer Behavior Using Real-time Data
    • Practicing What You Learned
  20. Your First Decisioning Assignment

    • Practicing What You Learned
  21. Course Summary

    • Before You Leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Intermediate

  • Duration

    5 days

  • Platform Version

    7.2

  • Skill Level

    Intermediate

  • Duration

    5 day

  • Platform Version

    7.2

  • Skill Level

    Intermediate

  • Duration

    5 day

  • Platform Version

    7.2

  • Skill Level

    Intermediate

  • Duration

    4 day

  • Platform Version

    7.2

Have you completed this course?

Recommended next step:

Pega Decisioning Consultant Practice Exam
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