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Predicting customer behavior using real-time data

This course is for business users who are responsible for developing Next-Best-Action decision strategies.

You want to predict customer behavior, but you have no historical behavioral data on which to base your predictions. Without historical data, traditional predictive modeling won't work. Fortunately Pega offers Adaptive Decision Manager, which builds predictive models on-the fly using real-time customer behavior data. Learn how adaptive modeling works in this Advanced course and gain hands-on experience configuring an adaptive model, applying it to a Next-Best-Action strategy.

Prerequisites

  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Explain what are the Adaptive Models and how do they fit into Decisioning landscape.
  • Implement adaptive models in decisioning strategies.
  • Understand the functions available on the Adaptive Model Management landing page.
  • Understand adaptive model reporting capabilities.

Course Outline

  1. Predicting customer behavior using real-time data

    • Before You Begin
    • Predicting Customer Behavior Using Real-time Data
    • Practicing What You Learned
    • Before You Leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Advanced

  • Duration

    2.25 hours

  • Platform Version

    7.2

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