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Senior Pega Marketing Consultant

This course is for professionals who participate in the design and development of Pega Marketing solutions.

Take advantage of everything Pega Marketing has to offer by becoming an expert on its features, capabilities and benefits in this Advanced course. Learn to implement leading-edge capabilities such as multi-channel marketing campaigns that respond to real-time customer events. Optimize customer contact and adapt to changing customer behavior and market trends. Gain hands-on experience with control groups and contact policies to further increase the relevance and effectiveness of your campaigns.

Prerequisites

What you'll learn

By the end of this course, you will be able to successfully:

  • Configure adaptive models.
  • Design and implement a monthly newsletter campaign.
  • Apply Adaptive Decisioning to improve relevance and response rate.
  • Set marketing goals and measure effectiveness based on your metrics.
  • Build and implement campaigns that are triggered by real-time events.
  • Control the frequency of customer contact.

Course Outline

  1. Course Introduction

    • Before You Begin
  2. Take Control of Your Next-Best-Action Strategy

    • Take control of your next-best-action strategy
    • Practicing What You Learned
  3. Manage Business Rules Changes

    • Manage Business Rules Changes
    • Practicing What You Learned
  4. Assessing the Impact of a New Product Offer

    • Assessing the Impact of a New Product Offer
    • Practicing What You Learned
  5. Decision Strategy Execution

    • Decision Strategy Execution
    • Practicing What You Learned
  6. Balancing Business Objectives with Customer Needs

    • Balancing Business Objectives with Customer Needs
    • Practicing What You Learned
  7. Avoiding Redundant Product Offerings

    • Avoiding Redundant Product Offerings
    • Practicing What You Learned
  8. Retaining your Customers with Predictive Analytics

    • Retaining your Customers with Predictive Analytics
    • Practicing What You Learned
  9. Avoiding Loan Default with Predictive Analytics

    • Avoiding Loan Default with Predictive Analytics
    • Practicing What You Learned
  10. Third Party Predictive Models

    • Third Party Predictive Models
    • Practicing What You Learned
  11. Predicting Customer Behavior Using Real-time Data

    • Predicting Customer Behavior Using Real-time Data
    • Practicing What You Learned
  12. Nurturing Your Customer Relationship

    • Nurturing Your Customer Relationship
    • Practicing What You Learned
  13. Marketing Driven by Real-time Events

    • Marketing Driven by Real-time Events
    • Practicing What You Learned
  14. Measure Marketing Effectiveness Using Control Groups

    • Measure Marketing Effectiveness Using Control Groups
    • Practicing What You Learned
  15. Complying with Contact Policies

    • Complying with Contact Policies
    • Practicing What You Learned
  16. Web Marketing driven by Real-time Containers

    • Web Marketing Driven by Real-time Containers
    • Practicing What You Learned
  17. From Marketing to Fulfillment

    • From Marketing to Fulfillment
    • Practicing What You Learned
  18. Invalidating In-flight Offers

    • Invalidating In-flight Offers
    • Practicing What You Learned
  19. Adaptive Outbound Marketing

    • Adaptive Outbound Marketing
    • Practicing What You Learned
  20. Course Summary

    • Before You Leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Advanced

  • Duration

    5 days

  • Platform Version

    7.2

  • Skill Level

    Advanced

  • Duration

    5 days

  • Platform Version

    7.2

  • Skill Level

    Advanced

  • Duration

    5 days

  • Platform Version

    7.2

Have you completed this course?

Recommended next step:

Senior Pega Marketing Consultant Practice Exam
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