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Arbitrating between propositions

This course is for business users who are responsible for developing Next-Best-Action decision strategies.

As an organization often you want to sell new services to your customer. However, if the customer indicates he wants to leave, you will want to retain him. Learn how to arbitrate between two propositions in this module, taking into account customer intent.

Course Outline

  1. Arbitrating between propositions

    • Tell me how to do reactive retention
    • Challenge me adding a Switch component to a strategy
    • Show me how to do reactive retention using a Switch

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  • Skill Level


  • Duration

    22 minutes

  • Platform Version


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