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Certified Pega Marketing Consultant

This certification exam is for Pega professionals who wish to learn the skills and knowledge needed to successfully design and develop Pega Decision Management and Pega Marketing-related artifacts. This exam will be retired on December 31, 2019.

The Certified Pega Marketing Consultant (CPMC) certification is for professionals participating in the design and development of a Pega Marketing solution. This certification ensures you have the skills to apply design principles of marketing offers, target audiences, decision strategies, and running and monitoring marketing campaigns. The CPMC 7.4 exam includes multiple choice questions. If multiple answers are required, the text states how many responses are needed.


Exam Topics (% of exam)

Next-Best-Action (6%)

  • Getting started with Pega Marketing
  • Optimizing the customer value in the call-center
  • Learning from historical interactions

Outbound Campaign (13%)

  • Identifying an audience for outbound customer engagement
  • Marketing with traditional outbound campaigns
  • Designing an offer for email customer engagement

Simulations (5%)

  • Running simulations to test offer distribution

Decision Strategies (47%)

  • The importance of propositions
  • Designing a strategy for multi-channel customer engagement
  • Predicting customer behavior
  • Measure Marketing Effectiveness Using Control Groups
  • Complying with Contact Policies
  • Adaptive Outbound Marketing

Multi-Channel Campaign (29%)

  • Designing an offer for multi-channel customer engagement
  • Limiting the offer volume in outbound customer engagement
  • Launching 1:1 customer engagements
  • Marketing Driven by Real-time Events
  • Web Marketing driven by Real-time Containers
  • From Marketing to Fulfillment
  • Your first marketing assignment
  • Format

    • 90 minutes
    • 63 questions

  • Passing Score


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