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Designing decision strategies for real-life scenarios

This course is for business users who are responsible for developing Next-Best-Action decision strategies.

You are ready for your first client assignment. Your client, U+ Bank, wants to use Next-Best-Action to ensure that their new web site makes appropriate and relevant cards offers to their customers. Follow the instructions in the exercise to successfully complete your assignment and deliver a happy customer.

Prerequisites

  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Add new propositions.
  • Implement business rules to prioritize and select propositions.
  • Enhance decision strategies with adaptive model.
  • Use interaction history in decisioning strategies.

Course Outline

  1. Designing decision strategies for real-life scenarios

    • Before You Begin
    • Tell me about U+ Bank sales strategy scenario
    • Let me create propositions for web channel banners
    • Let me add product eligibility rules
    • Let me show more relevant banners using adaptive
    • Let me disable banners often clicked
    • Let me add eligibility rules for high-risk customers
    • Before You Leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Intermediate

  • Duration

    1.5 hours

  • Platform Version

    8.1

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