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Nurturing customers with outbound campaigns

This course is for professionals who participate in the design and development of Pega Marketing solutions.

In addition to multi-channel Next-Best-Action, Pega Marketing enables the creation of simple outbound campaigns in which a message can be sent to a target audience over a single outbound channel. Learn to quickly create an outbound campaign using Pega's visual campaign-building tool in this essentials course. Gain hands-on experience configuring the key elements and running the campaign as well as defining KPIs and monitoring its performance.

Prerequisites

  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Create, configure and run an outbound campaign.
  • Define and monitor campaign goals.

Course Outline

  1. Nurturing customers with outbound campaigns

    • Before you begin
    • Show me how to run an outbound campaign
    • Let me run an outbound campaign
    • Before you leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Beginner

  • Duration

    45 minutes

  • Platform Version

    8.1

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