Skip to main content

Utilizing text analytics to improve business performance

This course is for decisioning consultants and system architects who would like to enhance business applications with text analytics.

Humans can effortlessly interpret a single tweet, but we cannot do it efficiently over a large volume. Businesses are exploring ways to use machine learning to extract meaningful information from a large volume of text messages. These insights help improve business performance and customer experience. This learning module will explain what text analytics is and how it helps automate business processes to efficiently manage customer conversations on Twitter.


What you'll learn

By the end of this course, you will be able to successfully:

  • Explain what text analytics is
  • Name a few practical applications where text analytics can be used
  • Initiate a case creation when a negative sentiment is detected in a Twitter message

Course Outline

  1. Utilizing text analytics to improve business performance

    • Before you begin
    • Tell me what is text analytics
    • Show me how to predict the sentiment of a Twitter text
    • Show me how to automate work using text analytics
    • Let me create a case based on text analysis on Twitter data
    • Before you leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level


  • Duration

    1.5 hours

  • Platform Version


View our Certification FAQ and Policies