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Adaptive outbound marketing

This course is for professionals who participate in the design and development of Pega Marketing solutions.

In outbound campaigning, presenting the right offer to the right customer at the right time is a challenge using traditional methods. However, Pega Marketing enables your outbound campaigns to automatically adapt to changing customer behavior and market trends. In this advanced course, learn how to improve relevance and response rates by applying Adaptive Decisioning to an outbound campaign.


What you'll learn

By the end of this course, you will be able to successfully:

  • List the pre-requisites for using Adaptive Models in an outbound campaign.
  • Explain how Adaptive Decisioning works in the context of outbound campaigns.

Course Outline

  1. Adaptive outbound marketing

    • Before you begin
    • Show me how to run an adaptive outbound campaign
    • Tell me about adaptive outbound marketing
    • Let me run an adaptive outbound campaign
    • Before you leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level


  • Duration

    1.5 hours

  • Platform Version


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