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Predicting Customer Behavior

Crystal ball not required. Learn how you can use Pega Analytics to optimize you customer interactions.

Curious how you can use Pega Analytics to predict customer behavior? Want to learn how to detect changes in buying behavior? In this Introductory course, we will examine how Pega Analytics can help you to retain your customers by selecting the best offers. Learn how to build predictive models using historical data. Gain hands on experience how to modify your decision strategies by adding models which learn on the fly.

Course Outline

  1. Predicting Customer Behavior

    • Before you begin
    • Introduction to data analytics
    • Tell me how to predict customer needs
    • Show me how to use adaptive decisioning
    • Challenge me adding an Adaptive Model component
    • Tell me how to retain customers using predictive analytics
    • Show me how to retain customers using predictive analytics
    • Challenge me selecting a proposition based on prediction
    • Before you leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Beginner

  • Duration

    1 hour

  • Platform Version

    8.2

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