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Using aggregated data to select the best offer

This course is for business users who are responsible for developing Next-Best-Action decision strategies.

Interaction history contains a wealth of data about your customer behavior. Learn how to convert this data into information and use it to select the best offer in your decision strategy.

Course Outline

  1. Using aggregated data to select the best offer

    • Before you begin
    • Tell me how to aggregate data to determine the best offer
    • Show me how to reconnect with a customer
    • Challenge me how to aggregate historical interactions
    • Before you leave

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  • Skill Level


  • Duration

    22 minutes

  • Platform Version


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