Online, adaptive models are crucial to next-best-action decision strategies in Pega Customer Decision Hub™. Adaptive Decision Manager is a key...

Learn how Pega Value Finder can be used to discover areas of improvement in the next-best-action strategy and adjust the engagement policies to create...

Learn how Scenario Planner allows you to easily simulate “what-if” scenarios to accurately forecast results, optimize strategies to meet specific...

Learn how to unit test a strategy using distribution test simulation. Analyze the simulation reports to understand the impact of creating or updating...

After applying engagement policy rules, a customer may still qualify for more than one action. Learn how every Next-Best-Action weighs customer needs...

After applying engagement policy rules, a customer might still qualify for more than one action. Learn how every Next-Best-Action weighs customer...

Learn about contact policies and how they are used in Pega Customer Decision Hub. Gain experience defining contact policy rules to suppress actions...

Contacting a customer too frequently can have a negative impact on the customer's attitude toward further actions by your company. Learn how to define...

Data lies at the heart of one-to-one customer engagement. Utilize industry-specific data models for customer-centric decisioning, based on best...