Learn how easy it is to enable Next-Best-Action decisions for always-on customer engagement using Next-Best-Action Designer. Reduce design time while...

This mission is designed for business users, line of business (LOB) heads, marketing operations personnel, or anyone looking to understand how to...

Begin your journey as a business architect with Pega Platform™ by learning the capabilities of App Studio to develop applications on Pega Platform...

The Next-Best-Action strategy framework is shipped with Pega Customer Decision Hub™ and provides the best practice for implementing enterprise-level...

Gain greater understanding of the key features, capabilities, and benefits of Pega Customer Decision Hub. Learn how Pega Customer Decision Hub uses...

Learn about the business problems Pega Customer Decision Hub™ can solve and discover how Pega's omni-channel artificial intelligence (AI) delivers the...

In recent years, artificial intelligence (AI) has proven to generate significant business value for organizations that use AI to improve their...

Architecture and design decisions in the Prepare phase ready your team for the Build phase. During Prepare, you refine the business and technical...

As a Pega Business Architect, you play a central role in designing the Data Model that underpins the Case Life Cycle.   

Learn how Pega applications...